Andrew Goodwin's Theory (Lana Del Rey: National Anthem)

Andrew Goodwin's Theory (Lana Del Rey: National Anthem) 

Within this post i will be analysing a the Lana Del Rey: National Anthem music video, seeing if it meets the criteria stated in the Andrew Goodwin Theory.

The first criteria that Andrew Goodwin states makes a good music videos is that the lyrics are illustrated, related or directly contradicting to the lyrics of the song. It is clear to see that National Anthem does meet this criteria. This is evident through how the song features the lyrics: "red, white blue is in the sky" which is played alongside visuals of the American flag that features the colours red, white and blue. This helps the music video make sense with the song, while making it easier for the viewer to understand what it is about. In this instance, it is used to show the viewer that the song is about America and American Culture. 

Another instance of this can be seen at 5 minutes 2 seconds within the music video. when the line: "red, white blue is in the sky. summer's in the air and baby, heaven's in your eyes" the video cuts to a brief shot of the sun and the clouds.


The second criteria that Andrew Goodwin states makes a good music videos is that the visuals follow a specific style pre-determined and influenced by the genre of the music. The national anthem song is an alternative song that mixes pop with a slight 1960s sound. This very style can be seen through the music video itself, fitting Andrew Goodwin's second criteria for a well made pop music video. This is because the all of the footage within the music video has been edited to have a certain colour palate and visual aesthetic to make it seem like video captured by a older camera.