Lana Del Rey - Music Video Breakdown and Analysis (Young & Beautiful)

Lana Del Rey - Music Video Breakdown and Analysis (Young & Beautiful)

• The screen is cropped and given a border to make it look like it is being played from an old fashioned film reel. This goes with Lana’s song and persona as she is retro and offers a modern twist to the 1960’s style of music.

• The video is given effects to make it seem as if the video is old. Again, this is done to highlight Lana’s 1960’s style music.

• Lana Del Rey has a lot of screen time in the music video. The shots that she is in are always close-up with Lana in the centre. This is done to help build Lana’s star quality, ensuring that the audience remembers her face.

• Long shot of the orchestra. This is something rarely seen within modern music videos, and so it is something that helps Lana stand out.
  
  
• Darkness surrounding Lana in every shot. This makes Lana stand out even more, helping to build her star quality. This is because the audience will have to focus on Lana.

• Lana’s earrings, hair and makeup are done to make her look like she is from the 1960s. Again, this is done to help build her persona as a vintage, non-conformist singer.

• The music has perfect synergy with the video. It gives the illusion that the performance was done completely live. Makes it look very professional overall.

• Shadows, colours and lights change on the orchestra. This is done to make the music video more entertaining and cinematic.

• The music video and the song where made for the “Great Gatsby” movie. This could be another reason why the video is made to look old fashioned as the Great Gatsby story is old. 

            
 All of this has again, proved successful as the music video has over 130,000,000 views on YouTube.