Born to Die music video director - Yoann Lemoine

Music Video Director Case Study

Yoann Lemoine the director of the Born to die music video. Yoann Lemoine also goes by the stage name Woodkid. Yoann Lemoine is 32 years old. Yoann Lemoine was born in Lyon to a mother of Poland Jewish origin. He studied illustration and animation at the Emile Cohl School, where he completed his diploma with honors. He then left for the UK to follow a silk screen printing process course at Swindon College. In 2004 Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson's crew and worked on the project Arthur and the Invisibles for a year. In 2006 Yoann directed a series of roughs for Sofia Coppola's Marie Antoinette.

Yoann Lemoine is best known as a director for his work on the Born to die music video. The music video portrays Del Rey in an unstable relationship with her boyfriend, played by model Bradley Soileau, as they go on a car trip that results in her death. At the 2012 UK Music Video Awards, "Born to die" won the "Best Pop - International Video" award, outranking her other songs "Blue Jeans" and "National Anthem" which were also nominees. Critical reception for the video was generally positive. The video has received over 210 million views on video-sharing website YouTube.

Yoann Lemoine previously worked with Katy Perry on "Teenage Dream" (2010) and Taylor Swift on "Back to December" (2010). The music video “teenage dream” showcased Katy Perry being in love with her high school lover. Perry has performed the song on Saturday Night Live, the 2010 Teen Choice Awards, 53rd Grammy Awards and other occasions. "Teenage Dream" was nominated for the Grammy Award for Best Female Pop Vocal Performance, becoming Perry's third nomination in the category. Rolling Stone listed the song as the fourth best song of 2010 and second best song of the 2010s by Billboard. The song is featured in the Best Buy edition of Just Dance 3. The song has been covered numerous times appearing on such as American Idol, The Voice, and Glee.