Goodwin's Theory of Analysis for Music Videos
Andrew Goodwin's Theory of analysis for music videos can be applied to many different genres of music from pop to rock. Goodwin's theory follows 6 points which can be used when analysing music videos, the 6 points are;
1) A relationship between the lyrics and the visuals , illustrating, amplifying or contradicting the lyrics.
2) A relationship between the music and the visuals with the visuals illustrating, amplifying or contradicting the lyrics of the song.
3) Genre-related style and iconography present.
4) Star image, multiple close up shots of the main artist or the vocalist.
5) Voyeurism often plays a large part, especially in relation to females.
6) Intersexual references to other media, texts maybe present.
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