Lana Del Rey - Case Study (Part Two)

Lana Del Rey

Lana Del Rey has many music videos with a very high production value. However, this hasn’t always been the case. Before signing with Interscope records and Polydor, Lana’s music videos where very simplistic and featured her very little. This can be seen in Lana’s first music video “Kill Kill”. The music video for Kill Kill consisted of a compilation of vintage home videos which would occasionally cut to Lana singing 5 or 6 words. In the music videos, when Lana was in the shot, she would not be in the centre. This denotes that she didn’t have much star quality and that other things where more important. The videos had a very low resolution and low production value. However, all of this changed drastically when Lana signed with Interscope and Polydor.