Harrold "Hype" Williams

Music Video Director Harold "Hype" Williams

His full name is Harold "Hype" Williams and he is an American film director, film producer, screenwriter and music video director.

Awards:

• Billboard Music Video Award for Best Director of the Year (1996)


• Jackson Limo Award for Best Rap Video of the Year (1996) for Busta Rhymes' "Woo Hah!! Got You All in Check"


• NAACP Image Award (1997)


• 8th annual Music Video Production Association Award for Black Music Achievement (1997)


• MTV Video Music Award in the Best Rap Video (1998) category for Will Smith's "Gettin' Jiggy wit It"


• MTV Video Music Award for Best Group Video (1999) for TLC's "No Scrubs"


• BET Award for Best Director (2006) for Kanye West's "Gold Digger"


• And in 2006, Williams was honored by MTV with its Video Vanguard Award

For a lot of his early videos he worked with John Perez, a cinematographer, and the main style they used was the Fisheye Lens. This distorted the camera view around the central focus. This stopped becoming his signature style in his music videos when he experienced his lowest amount of production in 2003, this low was the lowest he had ever had within his whole career. This screenshot is from one of Hypes first videos by Busta Rhymes with 'Gimme Some More'



His new style became the regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. This can bee seen in the music video 'Diamonds on my Neck' by Smitty: