Music Video Genre Research (Pop)

Pop

·         The songs contain a narrative.

This is good because it makes the lyrics a lot more relatable and memorable.

·         Doesn’t always have continuity editing

This is done to give the music video a more hectic, fast paced feeling.

·         Uses a lot of imagery and symbolism

This helps the singer convey the message of the song much quicker.

·         Typically shows the singer/musicians alongside the narrative (Cross-cuts)

This is done to build the star image of the singer/ band.

·         The shots tend to focus on the singer a lot. This is too help build the singers star image.

This also makes the singer more memorable and lets the viewer the ability to see the musician.

·         Close-ups are used frequently to show the star singing the song. This, again, makes the singer stand out.

The close ups can also be used to show the emotion of the singer.

·         Pan shots are used to show shift the interest of the viewers. Typically from the signer to the environment or musicians.

This also helps give the illusion that the audience are moving with the singer.

·         Tracking shots are used quite a lot. (Especially during the singer moving) gives the audience the feeling of movement with the song.

Again, this is done to give the audience the illusion of moving with the singer.

·         There is a lot of editing within pop music videos. This is because the videos typically have a very high production value, are very complex and energetic.

This editing is essential to make the videos interesting and to help the music video contain as much as possible.

·         Editing is used to coordinate the signers lip singing to the song.

Without this, the music video is at risk of looking very unprofessional, and shows the audience that the signer’s voice has been pre-recorded and edited.   

·         CGI often used

This is done to add impressive effects and backgrounds into the music video.

·         Women are often objectified – treated differently

·         Fancy locations

This is done to make the music video more entertaining and interesting to watch.

·         Usually contain a lot of bright colours.

 This is done to make the video look more appealing to a younger age.